N665963528_257623_938

Adam Martin

London
51.506325, -0.127144
www.fat-man-collective.c...

About: Fat Man is all about making up job titles like 'creative technologist' and inventing words like 'appvertising' which is the creation of branded rich internet applications, sorta 'what can the brand do for you' - we like to break the web down into well designed functional chunks you can take with you - or just create something that blows your mind - like pixelated crack.

Title Managing Director, Creative Technologist
Organization Fat Man Collective
Organization Tags Interactive Media, technology, mobile, appvertising, consultancy

Blog Posts

blog posts

Mr. Pop

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Toilet Walls

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An App to Make You hAPPy

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Banks are begging, bankers are buffing their Aston’s and gardening leave is literally pottering amongst the conifers and stepping in dog poo....

Free, Free, Free

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Yes folks, 3 kinds of ‘Free’ to be exact, all extrapolated from the webiculturalosphere by that clever simian with a long tail, Chris A...

Shake, Wii n’Roll

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Sometimes virals give you hives. Digital herpies if you will. Sometimes virals make you surprised, anything with a wild animal/domestic pet doing s...

FWAaaaay

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When you know you’re going to be read by more people than have read you before, you feel compelled to be funnier. You also start referring t...

Me Wrestling Human Milk

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It’s Friday, previously a day celebrated with funny videos (see below) and now joining the videotronic hilarity is a new blog post category &...

Dame Barbara Cartland Is Dead

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Last night my 3 year old daughter informed me that she was ‘dropping Tina off at Barbara Cartland’s house.’ Tina is a cabbage pat...

Big Fat Success

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Being obese, making crude jokes at our own expense and battering the Fat metaphor until it can be battered no more is fun. It keeps us off the stre...

Magic Milking Machine

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I’ve been silent for too long, but for good reason, my breeding partner gave birth to a son who we named after a fictional order of intergala...

iPhonic Twonk

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Roadkill serial killers, you’re tech needs are now served by this totally mindless demonstration of how to view your iPhone videos whilst dri...

Fat-Man Begins

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Bobby Gold

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Beer, ice-cream and sun cream all in one easy to use bottle… why didn’t I think of that?

Qajack : New Learning

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We didn’t get Qajack into Techcrunch50, frankly I’m not surprised, we’re too early stage and have yet to meet, greet and hug our ...

Europe

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Great Britain as a deranged Scotsman, hmmm, this is the stuff wars are made of.

Nature’s Viral Splendor

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Dummies Guide To Cyber Warfare

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Why spend a billion schmillions on an invisible jet tank with nuclear gills when you could just call upon the patriotism of your countries hackers ...

The Formula

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Natasha Vargas-Cooper writes a razor like critique of the rise and fall of the Lad’s Mag, entitled Twilight of the Rods. When the boobs don&#...

Pubic Hairstyles

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1974, what a year, when women wanted hash smuggling and total feminism.

Rate My Poo

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Yann is our French intern. Yann is very clever and very organised. Yann isn’t going anywhere! But sometimes people do strange things and I fe...

Glue You Bacardi!

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Seems I was a click away from finding out that Glue have secured the digital account for Bacardi. They are a 100 strong and win prizes shaped like ...

All Quiet on Bacardi Front

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I’m a Fat-Man with some high fibre pretentions. We’ve been working with a PR company, Bite PR who seem to get it. They are open to idea...

Fully N-Gage’d

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Our recent work for Work Club on the Nokia N-Gage site is gathering stalkerish mass online. Clearly I just invented the work ’stalkerish̵...

08.08.08.08 (new fat-site. Public Beta)

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Forget the Olympics, with all the smog you won’t be able to see much anyway… It’s 8am on the 8th day of the 8th month of the 8th ...

Fat Man Wants Bacardi

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My subscription to AdAge is becomming addictive. I’m learning a lot about trad ad land and how Emmy nominated megahit Mad Men about Madison A...

App Store off to flying start…

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Piers Fawkes is a Guy (geddit?) who is a bearded thinker and new media marketing bod much like myself. He may even have a tattoo, I don’t, so...

President Paris

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Celebutard Paris Hilton and those clever folk at Funny or Die respond to the old guy. Contains the immortal line, ‘I’ll see you at the ...

When a guy looks dangerous…

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Mother New York get all X-Wing with Spike TV:

Open Source Radiohead

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1991 Hull Tower Ballroom, Radiohead were supporting Humberside’s answer to the Stone Roses, Kingmaker. They came on stage, they played Creep ...

Zwyer Caviar

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Project type Branding Project Team Beatriz Farfan Milos Covic Fernando Calvi Carlos Rivas We don’t actually eat caviar, not after 7a...

Maybe Mr T

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Mr T. is currently fronting ad campaigns, controversial or otherwise for Snickers and World of Warcraft, the net effect is some nice advertising fo...

Potter Wars

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Client Only Toilet

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I’ve been a little quiet this past week as we prepare for the launch of our new ‘rad’ site on Friday and the beta launch of Qajac...

Barclay’s Booze Boring Cigarettes

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A collective experiment in brand perception, by querying online participants for keywords as a first reaction on a collection of popular brand logo...

Uncivil Society

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(via here)

Tutenchamun

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This is 7 minutes of your life you’ll never get back, but worth sitting through the first 2 minutes when the angry mentalist in the Garfield ...

Why Digital Marketing Needs a Reboot

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(via AdAge) David Armano (Logic + Emotion) writes: ‘Once upon a time, newspapers, TV and radio entered our lives. These wonderful inventions ...

I Want You To Want Me

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Just watch it, the last line ‘as is a good body and kissing’ should encourage, if encouragement is needed:

Chaos in Print Shop

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Ka-Pow

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Hot day of brain ache, less words more pictures, thanks Batman:

Qajack Banned

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We’ve been thinking about creating a viral for Qajack and thought we’d share some of our inspired finds with the group:

TV in 2015

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Liz Gannes at newteevee, uses a recent Lehman Brother’s report to take a closer look at what we can expect from the displacement of analog wi...

Abraham Obama

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Ron English’s iconic confusion that deserves a place on your city walls, go get’em…

I’m Not Here To Make Friends

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Whilst Web 2.0 is all about making friends, poking them, pretending those you don’t really know are in fact ‘friends’ as their is...

Don’t Digg The Internet

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The Onion makes me cry as I rub it’s finely sliced rings in my oh so satirical eyes, but I’ve just discovered Free-Ass. Press - because...

The Downfall of Microsoft

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Hitler get’s banned by Microsoft and is forced to consider a Wii. Comedy… mein just not sure.

Fishy Vaginal Odor?

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The perils of internet euphemisms as distilled by those squwakers over at Gawker, of particular note is the perils of contextual advertising:

iPhone Apps - Freemium?

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Time has an article entitled iPhone Apps: To Pay or Not to Pay, part obligatory iPhone App article to appear to be down with the tehcno hipsters an...

Love Film Sucks

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My 2.5 year old daugher said to me this morning, ‘when I’m a big girl I want chewing gum and pills’. My fear for her development ...

The Future of Content

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Still covering the Google/MacFarlane story when I came across Eric Berlin’s post over at Online Media Cultist, which pretty much sums it up: ...

Un-Branded Stunt

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You Tube is 3 years old, but like Miley Cyrus seems much older. But like smiley Miley, should we be asking You Tube to pose near naked for Vanity F...

Elfo’s Rainbow

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The statutory 1 day of summer in London is here: (via Wooster)

Power of Seth

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Troy Young at AdAge (subscription needed) has more on the Power of Seth: ‘News of a Google-powered Seth MacFarlane content-syndication play h...

Robot Sex

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Asylum has a succinct summary of the pros and cons of having sexual relations with a robot such as a Japanese kissing doll or love doll. Please not...

Chicken Run

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Parkour and poultry, I wish I was in on that creative drumstick fest:

Big butt of a web series

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I’ve been researching the Google/MacFarlane deal some more and wanted to detail some of the most interesting commentary from the web below: &...

Google Has A Laugh

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Seth MacFarlane, creator of Family Guy has cut a deal with Google to create 50 x 2 minute cartoons, provisionally called ‘Seth MacFarlance...

Respect da P2P

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Paul Glazowski has a great article over at Mashable on how attempts to suspend BitTorrent trackers in an effort to counter file sharing are only th...

Google Toilet

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Through a heinous misappropriation of diary resources, I am unable to attend the Minibar meet up this evening in Shoreditch to hear the pre-announc...

Spin That Record

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(via Venturebeat) Despite desperate attempts to keep it alive, the era of big music labels has been dead and rotting for a long time. Topspin Media...

The Chair From Planet Lust

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Some chairophiles at the Design Academy in Eindhoven have designed an RFID-control-led chair, which if you commute in London and have an Oyster car...

FriendFeeding Frenzy

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Yup the blogotronicsphere’s gone nuts for FriendFeed the ultimate social aggregator machine thing. I could detail examples of this nuttiness ...

Threadless

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So the thought process could have gone something like this: Hey let’s sell t-shirts? Yo You hear me? Yo Let’s get other people to desig...

Seesmic Gets Phreaded

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Ex of Techcrunch, Duncan Riley who is perhaps equally as clever as some other clever people all writing clever things at the same time, if not more...

Blu Movies

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Things learned this week: The Internet was invented in Belgium in 1934 by a bookworm. Video to drive 50% of web traffic. Children eat violent toys....

Innovative Entertainment Partnership

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Below is a press release outlining a new venture for FMC and a synergy with my role as Head of Interactive at United Agents. As how we are enterta...

Going Viral

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I just added this to the Qajack blog and as it touches on how we define a viral video now online video is ubiquitous have copied it here to encoura...

The End

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With the half hearted British summer in full cold/hot/wet/wet/wet/cold/a bit hotness, I love a dip in a good Flickr pool.

Stalkerverse

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(via psfk) Much rabid excitement was generated last week with the announcement of GPS for the 3G iPhone. A host of location-based software is sched...

Internet Thing

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Smart Social Play from Coke

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‘Social media widget’, it sounds like something you might need even though you’re not sure why, ain’t words great like that...

Lessons on recommendation systems

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Did you know that Amazon makes 20-30% of it’s sales through recommendations? This and other valuable lessons on building recommendation syste...

World of World of Warcraft

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‘Warcraft’ Sequel Lets Gamers Play A Character Playing ‘Warcraft’

Being A Digital Meatball

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Thanks to Mike at Techcrunch for the ticket for this Mashup Conference. We declined the optional upgrade to demo Qajack for one of two reasons: a. ...

iPhone SDK sweating presentation

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Who said that developing isn’t hard work? You’d better watch this Apple “Safari Technologies Evangelist” running into humid...

United Agents

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Project type Web Project Team Philine Von Guretzky Adam Martin David Okuniev Ed Verillo Published work www.unitedagents.co.uk Europe...

cEVO (created by Fat-Bitch)

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Project type CG animation Project Team Andres F. Hernandez Ivan Alviar Barnier Geerling Published work Click image to play DreamKraft®, I...

cEVO (created by Fat-Bitch)

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Project type CG animation Project Team Andres F. Hernandez Ivan Alviar Barnier Geerling Published work Click image to play DreamKraft®, I...

Nokia - Navigator

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Project type Web Project Team Maya Benainous David Okuniev Emiliano Burgos Beatriz Farfan Fernando Calvi Adam Martin WWW. Coming soon We a...

Dodaq

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Project type Motion Project Team Fernando Calvi David Okuniev Published work Coming soon Dodaq is a new start-up aimed at revolutionising ...

Cunxtuesday [V.3]

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Project type Branding | Web Project Team Daniel Bernal David Okuniev Fernando Calvi WWW. Beta launch in July Well… Thought we might...

We’ve been de-Googled

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Similar to decapitation, defenestration and de-caff coffee, we’ve been de-Googled. Our blog has been hacked, indeed I could be the hacker pos...

Boom Sale

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Visual Crack

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Not my words, but Y Combinator, general good guy Paul Graham’s in a great article about the Attention Crash: ‘Chesterfield described di...

The Start-Up Bra

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The only rule of Start-Up Club is that there are no rules. I paraphrase Fight Club and I have included a picture of a bra stuck on a wall, you̵...

French Actor Milks Goat

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I met JR in a bar 3 years ago and he showed me a picture of Vincent Cassel milking a goat, now he’s getting his work pasted all over the Tate...

Om Malik is Not Next Bond Villain…

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… and so say all of us, but think about it for just a moment those of you who know and love Om, he’d make such a great Bond villain, &#...

iPhone + Appvertising

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We’ve been officialized by a lady called Martha at Apple. We are iPhone developers, we are prohibited from developing anything porn/iPhone re...

Future of Movie Distribution

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Josh Catone adds succor to an idea I’ve been touting for a while about releasing a movie simultaneously via a BitTorrent client, on DVD and i...

Sex In Video Games

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A short lecture by Daniel Floyd replete with cartoon voice on sex in video games.

The Tallest Dwarf

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I love tech conferences and I love soundbites, you know the ‘take home’ phrase that makes you glad your hefty entry fee was not squande...

Drunken iPhone Interactivity

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Being drunk and lost takes on a whole new level of interactivity with this demo of Google Earth on the iPhone. When the iPhone is tilted the earth ...

Slo-Mo Punch Up

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I think this may be research disguised as entertainment or vice versea. A series of links of people being hit in the face recorded in slo-mo for yo...

Facebook Gangsta Rap

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Eat my Vampire, Facebook get’s live on yo ass:

Appvertising, Beer & Binge Eating

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It’s been practically a whole dotcom cycle since I last talked about the term I made-up ‘appvertising‘ and remarked upon it’...

The European Start-Up Dilemma…

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… in a picture. Picture credit: Lise Harlev

Qajack homage to Internet Explorer

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Dreaded cross browser testing has started on Qajack, and thanks once again to Microsoft for making our lives hell! … well more to the point ...

Qajack Whore

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Qajack is still a hormonal surge in Google, Seesmic, Facebook and dastardly Poker’s collective bosoms, but already I have been whoring myself...

Qajack - First Date

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I read a lot about stealth start-ups, which kinda sounds like a start-up crossed with a ninja Vincent Price, which is plain weird. Shouldn’t ...

Google + Facebook + Poker = Qajack

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Seesmic provides the booze whilst Google gets drunk and ends up in bed with Poker and Facebook, nobody is quite sure who inseminated who but one th...

Peak My Oil

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An eco message about peak oil told through the popular medium of erotic dancing. Twisted.

Facebook in real life… genius

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VOD On…

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newteevee has a story about 2008 being the year of VOD: ‘For all of you too lazy to drive to the video store or too impatient to wait for you...

You Suck At Photoshop

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Paranoid Schizophrenics

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Webby Winner, The Onion has some advice for schizophrenics. In The Know: Is The Government Spying On Paranoid Schizophrenics Enough?

Batman v Ironman

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Stick a playboy billionaire in a sharp plastic suit, give him a butler, some angst and a leggy love interest, stir vigorously, and bake for one hou...

Banksy

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Graffiti 2.0

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Total aerosol Banksy gathered together some of street arts finest for a 3 day exhibition over the weekend entitled the Cans Festival (geddit?). The...

Will It Exit?

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The effervescent Kara Swisher over at All Things Digital has a neat follow-up to an article from last October about how Zukerberg’s much vaun...

Intelligent & Profane Theft

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You ain’t a net denizen if you don’t know about the hoopla surrounding the release of Rockstar’s Grand Theft Auto IV. The last g...

Clouds n’ Stuff

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(via here)

Goat Alert

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I love Google Alerts, my only criticism would be that it should also suggest alerts you should be alerted to even though you weren’t aware yo...

Hell

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Eine’s Hell

iPhone Comic

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(via here)

Top Animators

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BoingBoing bring us their highlights from the worlds top animators:

Bum Global Warming…

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… not a sentence you’re likely to hear, except from a little green coloured potato type guy: The comments that accompany the video w...

Sex Chat Gone Wrong

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Sometimes text and video just don’t mix. Digg goes where no man dares to go and comes back with his mother.

No Internet?

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Seemsic Plugin Vidiot

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It’s Friday and I usually post some pictures of scantily clad cats dancing whilst high on coke and mentos, but not today. Today is about Tech...

Bacon for Start-Up

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How do you choose a name for your start-up? Where do you begin? Most often the name reflects the offering; Digg, one assumes dig.com was long gone ...

Just do it

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Beat them with a crutch

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Metaphors, parables, analogies… anthropomorphism… Star Wars. I stumbled across this story via the inanity of Digg: ‘A UK man has ...

V is for Vandalism

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Is it really Nick Walker?

Banksy - One Nation

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(via Wooster)

Bon-Bon in Beautiful Bubble Bath with Radiohead

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Our fellow Bon-Bon, collective chums, have create this amazing video “for” Radiohead: View it in HD

Why There Aren’t More Googles

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Paul Graham provides a damning and insightful look at the state of the modern VC. Choice quote: ‘Of course, the reason startups do better whe...

Four Yorkshiremen

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It’s grim up North.

Jason Calacanis is following me

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I started using Twitter downloaded every Twitterific, Twittertwatter app I could find and got a little bored with it all. That was 9 months ago and...

Load Mother F**ker!

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Roul Wouters aka Xelor (darn it, must get me one of those aka’s), uses bouncing baby men and paint to simulate a loading desktop. Crap track,...

Joseba Elorza…

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… is really rather good.

MicroHooHa

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Yahoo? Google? Poodle? Doodle? Microsoft? Trendy Loft? News Corp? Boozy Whore? Pah! I’m done with it all, it’s all good for the interne...

Viral Massacre

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The Vanity of Revolution

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(via here)

Silicon Europe

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Great article from Erick Shonfeld over at Techcrunch regarding Europe’s answer to Silicon Valley, choice quote: ‘When I asked which reg...

Heavy Helvetica

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‘Dropclock is an aesthetically intriguing motion clock screensaver. Every minute of real time is numerically expressed with heavy helvetica d...

Wed Design Rap

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Nuff said… word…yo

Do The Test

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Lo-fi, high impact at it’s most concise. Genius.

Twatr

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Hands where we can see them, this has to be the greatest tech April Fool of them all via Techcrunch: Twatr.net is trying to keep a low profile but ...

The Universe

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(via here)

Laugh without smiling! (can you?)

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Would be great to be able to aggregate related content on Youtube into a single space, PUN intended. YouTube have opened it’s API and it won&...

Radiohead - Widget

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Radiohead is banned in our office as it tends to bring the mood down, but sometimes we like to chortle about how young Thom Yorke was a child prodi...

Oh, worcester!

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Janiak Puidokas just sent me this email: Halloha, Hohe hoholulu Has learned to read your will through your eyes? With the gayatri, or they that ar...

The Widget Kings

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According to the Widget Metrix data from November 2007 (the month in which I narrowly avoided killing a hedgehog traversing a highway in deepest da...

Raiders of the Lost Widget

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Yup, I’m back in widget mode and strangely despite knowing I’m marketing a film I’m actually looking forward to and despite think...

Who Needs A Movie?

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Love is blind, business is screwed and your wife has mis-laid her neck whilst you obsess about a cuboid loch ness monster and wearing pink gloves&#...

Integrating Online Games & Social Networks

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(via Techcrunch UK reporting from Plugg) ‘Max Niederhofer of Atlas Venture gave a great presentation on how online games are already big and ...

One Little Prick

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If you follow the Fat Man up-chuck you know I’ve developed a fascination with all things ‘widget‘. Wrapped up in all of this smal...

Big In Japan

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In my head I’ve confused hearing Big In Japan with the Duke of Edinburgh and tartan slippers and maybe a babysitter called Rita, so why not m...

Street UFO

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(via Wooster Collective)

Online Dating - Onion Style

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Online Dating Helping Pathetic Women Get Their Hopes Crushed More Efficiently

Top Comment Douchebag

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I love the word douchebag, which I think roughly means ’shower bag’ in Franglais… it has no relevance to this item, I just like t...

Fluffy pink Widgets

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I’m thinking widgets may be the future of the web. They make every social network page or blog, or start page a personal media network. It se...

Future iPhone Kick Asspps

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Bluetooth brained Alex Iskold is at it again with his wireless cleverosity: (via RWW) “With the new iPhone SDK, it’s just a matter of t...

nnnnnnn…19

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Twas Paul Hardcastle as I recall, way back in the murky 80’s singing about ‘all those who remember the war’ and the ‘averag...

You Tube Platform

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“The decision to expand YouTube’s application programming interfaces is the smartest move by management since it agreed to lighten Eric...

Will Apple Dominate Next Gen Computing?

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Duh! We’re designers, we use Macs, duh, yeah… of course we’d say that. Duh, hang on a minute, Alex Iskold over at RWW is going fu...

Italian Spiderman

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His hair is too long, he smokes, he plays the trumpet, he is Italian Spiderman.

Remote Control Jammer

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Yes folks, brought to you by the voice of a Texan cow poke, the Hanbos Remote Control Jammer ‘once in the home’ ensures people can̵...

F**k Facebook

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Interesting viral for a viral producer, which is surely a case of virals eating themselves whole and losing themselves up their own fundament.

Food Fight

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Via Drawn!

Uncanny Valley

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‘There’s a hypothesis in robotics known as the Uncanny Valley. If you imagine a graph with the degree of realism a robot attains runnin...

What web designers can learn from games

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Great piece from Aleks Krotoski about how game mechanics can inform modern web design: ‘I recently ran into a web designer friend who’s...

Phun

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Yes, they spell Fun with a Ph and they like sub Coldplay bontempi music but…

Medicate Your Kids

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I’m not a kid. Fact. When I was a kid, which stopped when I traded a cassette tape of Michael Jackson’s Bad for a copy of Razzle, I use...

Shut The F@*k Up

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Thousands of people chat online every day - but what does it actually sound like? A new electronic art installation at the Science Museum in London...

What If There’s Bears?

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What If There’s Bears? on FunnyOrDie.com

blue sky thinking…

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Happy Ice Cream

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If the additives don’t get you the wafer will…

Ugly or What?

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Virtual staring has a price tag of $20m making the founders of ugly site or not?.. very rich. “HotOrNot makes money from advertising, virtual...

How Neate

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Adam Neate making Banksy look a guy in a monkey mask who is kinda alright at cutting out shapes.

Schizophrenic T-Shirt

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This video is like the twisted spawn of Threadless, a neo punk hip hipster thing and a professional 80’s Nostalgist, which is a word I just m...

Hackable Hardware

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More wise words from today’s bestfriend Brian: ‘Supposedly, Cal told Matt Biddulph last summer something to the effect of: APIs are old...

Banana moonpie

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This is not what Brian was talking about, I’m pretty sure, but let’s hear it for Banana 2.0, ‘now with more metadata’, yeah...

Idea/Designer/Client

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A pictorial lie, clearly…

Bumfuzzle around Facebook

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I like words and now I like Brian. Brian uses words like ‘bumfuzzle’ and ‘jot & tittle’ which sounds a lot like someth...


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